The Inquirer-Home

Sony slammed for weedy PS3 marketing plan

Game publisher states the obvious
Mon Sep 10 2007, 16:20
THE HEAD OF Japanese videogame publisher Square Enix has bashed Sony for lacking a decent marketing plan for its PlayStation 3 console.

Yoichi Wada said that Sony seemed to have difficulty telling its arse from its elbow [I take it that is a paraphrase.ed] when it came to the PS3.

He said that Sony first unveiled the PS3 as a mighty home electronics product and then was badgered into moving it closer to a games machine.

Wada said that Sony still has not ironed this difference out. It is packed with a Blu-ray high-definition DVD player and a Cell microchip, dubbed "supercomputer on a chip". This is not needed for a games machine while it is advanced enough to be a hub of living room electronics, a high-speed gateway to the Internet.

He said that this lot drove up the manufacturing costs and meant that it is being killed off by cheaper games consoles such as the Wii.

More here. µ


Share this:

blog comments powered by Disqus
Subscribe to INQ newsletters

Sign up for INQbot – a weekly roundup of the best from the INQ

INQ Poll

Dead electronic devices to be banned on US-bound flights

Will the new rules banning uncharged devices be effective?