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Apple over eggs pudding on TV show sales

Tame press falls for spin, again
Friday, 17 October 2008, 09:37

APPLE SPINNERS have made a loud noise about the outfit flogging 200 million TV episodes on iTunes.

The number has been picked up by the tame Apple press and screamed in the streets by the smug gits who support the toymaker as proof that Jobs’ Mob has conquered online flicks.

However anyone with half a brain and a pocket calculator can see that, rather than winning anything, 200 million online television shows amounts to an admission that Apple has failed to make any impact with its clunky Itunes.

If each show sold for the standard $1.99 Itunes price and the networks took a 70 percent slice, then they would have seen about $280 million. That means the group is getting just over $93 million a year, better than a poke in the eye with a short stick, but not exactly the money spinner that Apple claims it is.

This is particularly important when you compare it with the $11 billion the Television Bureau of Advertising said that television companies made in the last three months.

So in otherwords Itunes has not even made a ripple in the television industry which will probably continue to wonder who this Steve Jobs is and why anyone should take his Itunes site that seriously.

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ABC, ESPN, etc.

While you're absolutely right about the sales of TV shows on iTunes making hardly any impact on the TV industry, I reckon most people in the industry would know who Jobs is, considering he's on the board of directors for Disney & is the company's majority shareholder.

posted by : James, 17 October 2008 Complain about this comment
200 million units in first year? Wow.

200 million, that's 547,945 shows a day, every day for a year.

And that is just the first year.

Apple are definitely winning the delivery war at present.

I like to apple-bash but they have definitely hit the ground running with their ipod, itunes and iphone.

Just a shame that their products are so over-priced that if you buy one you're making the statment "I like to be ripped off". ;-)

posted by : interested_party, 17 October 2008 Complain about this comment
In the US, Broadcast TV

Is free. Apple is more or less in the bottled water business, the programs they charge 2 bucks a pop winds up at your recorder for nothing. You don't think that might stay the hand of several million customers from pressing that BUY button? How about www.hulu.com, it seems to be that many of the shows Apple sells for 2 bucks a pop are also available from that url for free. You know, Opera sells a mighty nice browser, but they compete against free products like IE, Firefox, Safari, Chrome...so, yeah, it is a little difficult to charge money for something that's free from someone else.

posted by : Mike, 19 October 2008 Complain about this comment
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