A study of 600 people found that online readers managed to get through 75 per cent of each story as opposed to a measly 62 percent reading quality newspapers (like the Torygraph) and a pathetic 57 per cent of tabloid newsprint stories in rags such as the Sun.
This means that only the most determined readers will have got this far through this story, so there's hardly any point writing any more.
On the off-chance that any of you have got this far, I can tell you that the Poynter Institute in America presented its findings to the American Association of Newspaper Editors in Washington DC. Sara Quinn, a co-author of the study, said: "We were amazed by these numbers. A surprise was that a larger percentage of story text was read online than in print." µ
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