The Inquirer-Home

Nvidia takes another stab at covert blog marketing

This time you might not even get anything
Tue Mar 20 2007, 14:20
LAST YEAR, the green team came under a fair amount of fire for using 'sock-puppets' to promote its products on techie forums and blogs covertly. Or not - nothing was ever conclusively proved, but why let that get in the way of a good story, eh?

Well it seems that blogs have taken hold in Satan Clara - not only does DevRel main man Roy 'Scurrilous' Taylor have a Developer bog, but a new Nvidia sponsored contest invites gamers to wax lyrical about the sheer greatness of its graphics products on their own.

The competition is hosted by the chaps over at VR-Zone, and invites readers to "update their blogs with information about Nvidia products, information and benefits on setting up SLI rigs - with pictures." As a further criterion, "All Blogs MUST have a link on them to Nvidia's SLIZone Home Page," - but they needn't include any kind of disclosure mentioning that the blog post is, essentially, being bought. Obviously.

But Nvidia isn't paying directly for each post, to its credit - oh no, the hopeful shills merely have the chance to win an 8800 GTS card from Inno3D, should their blog be deigned to have given the most green love. Sounds like a great deal.

Here's a handy hint that the INQ will provide, free of charge, to anyone hoping that they can buy some blog buzz - require disclosure, otherwise you just end up looking dirty, and not in a good way. Better still, generate blog buzz through products and services, not payola.

If we link to SLIZone, does that mean we can win? µ


Share this:

blog comments powered by Disqus
Subscribe to INQ newsletters

Sign up for INQbot – a weekly roundup of the best from the INQ

INQ Poll

Microsoft's Windows 10 Preview has permission to watch your every move

Does Microsoft have the right to keylog users of its Windows 10 Technical Preview?