Its first 65nm chips are of the Athlon 64 X2 dual-core desktop variety. The firm claims these are energy efficient.
Indeed, the firm's now trumpeting is green credentials and says it is mates with folk like the Environmental Protection Agency.
Said Bill Wehrum, an EPA spokesman: "We celebrate innovative leaders like AMD for developing energy efficient microprocessor technologies that help computer users reduce their impact on the environment."
He didn't mention that AMD could reduce its environmental impact by ceasing to produce chips altogether and started growing beans instead. But he should have done.
Mind you, a nice green idea might be to replace customers' earlier AMD chips with these nice new ones free of charge. The FX53 under this desk here seems to consume about the same power as the whole of Zimbabwe. The light in the street seem to dim when it's fired up.
It might cost AMD a few bob, but, hey, what's a few million bucks when the future of the planet is at stake?