WHEN GOOGLE LAUNCHED its Android software it was under a banner of something that could cause Apple some harm.
While most of the pundits said that it would not do much to damage the super soaraway success of the Iphone, they largely failed to notice that the Google phone had Amazon's MP3 online music and movie store built under its bonnet.
Say what you like about the wonders of the Iphone, but one of the downsides of the Apple's music empire is its clunky Itunes software which has all the user friendliness of using a piranha to shave with.
After using Sony's walkman for a while I had a play with Itunes on my girlfriend's Nano which she had given up on. After having to hand over her life story to Apple's database (don't worry we made it all up) to buy from its store I was amazed how difficult it was use in comparison to Amazon and the Sony walkman combo.
Amazon MP3 launched a year ago with an online music catalogue listing more than two million songs from more than 180,000 artists and 20,000 labels, including EMI Music and Universal.
Songs are priced from 89 cents to 99 cents and albums are priced from $1.99 dollars to $9.99.
Basically it is the best DRM-free music service out there and on a non-Apple phone it could do Jobs' Mob some damage.
At the moment Apple's chief executive Steve Jobs can smugly quote industry statistics saying that iTunes is the largest music seller in the world. However if Android gains any traction in the market then he could see iTunes losing a lot of ground too.
It is hard to find even the most ardent Apple fanboy who thinks that Itunes is any good and many ordinary people, who get bored with technology fads, would prefer something better, sleaker and more adaptable. µ
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