The Inquirer-Home

PS3 freezes

But it is a feature
Thu Dec 28 2006, 08:17
PLAYSTATION 3 demo units have "a feature" that cause them to freeze.

Apparently if you play a game on a PS3 in a store and it freezes or switches off, it does not mean that the machine is broken, or bad.

According to, the move is all part of a cunning marketing plan by the maker of exploding batteries, Sony.

Someone in Sony thought it would be a good idea to release demo machines that lock up so that punters wouldn't come into the shop and play it all day. After all, why would you spend a lot of cash on expensive machine if you can just pop into Best Buy and play it for free?

The result is that some shop assistants think that the machine is broken and do not turn it on. Those that do play test it to see if they want to buy it, think that it is unreliable and don't buy it. Either way we don't think that this particular marketing idea has legs.

More here. µ


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