Dell goes to Carrefour in Italy
Indirectly
Monday, 28 April 2008, 16:15
MEGA SUPERMARKET chain Carrefour has announced that as of April 24th, it will be selling a new product line of Dell brand computers. Bravo, Bravo, the crowds cried out in collective consumer frenzy.
The mighty direct-selling computer maker has now come to Italy to eat hunble pie, it seems. Nine Carrefour mega stores have begun selling Dell notebooks including the Inspiron 1720 and the Xps 1330 in various configurations.
The Inspiron 1720 is apparently being flogged by the mega chain for 899 euros, whilst the Xps 1330 is going for 990 euros, or a hundred less for a lower performance model with a 120GB hard disk and an Intel GMA x3100 graphics chip. Molto buono. µ
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I think it's worth mentioning that Dell is in the Greek retail too, via the 2nd biggest retailer, named Multirama. Dell has (inactive for the time beign) two more contracts with Dixons (Kotsovolos in Greece) and Carrefour.
Multirama has a direct relationship with Dell for XPS and Inspiron series, and Dell has also appointed 2 distributors: Quest which are distributing to SOHO dealers (XPS and Inspiron), and Oktabit for the SMB dealers (Vostro family).
Oktabit has a hell lot of new DELL products too (with 3yrs of warranty) in Greece.Not sure if Multirama get them from there...