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Intel's 180° turnaround produces Pentium M 745

Chipzilla rotates on the spot doing u-turn
Wed Mar 24 2004, 09:06
AS WE EXCLUSIVELY reported here, Intel has its back against the wall fighting the challenges to maintain adequate and affordable thermal control of its processors.

And so it's copied AMD's "performance ratings", perhaps hoping against hope no-one remembers it said it never would.

Intel's acceptably low fan noise on Pentium Ms has led it to conclude megahurts madness is a thing of the past.

Chipzilla will trot out its embarassing volte face in May for all of its desktop and mobile processors.

Intel will no longer use either megahertz or gigahertz to tempt the separation of your hard-earned cash from your wallet. Instead, its plot is to pitch a three-digit model naming scheme that, it hopes, flogs its products on benefits and features, as opposed to the straight MHz message touted before.

So, is this a good thing?

Well, first off, we've seen official historical Intel documents that spin against AMD which state "Model Number Assignments are Arbitrary" so is this a 180° turnaround on Intel's earlier position?

So what's on the table? The cash strapped might be looking at a "3xx Series" processor which will be a Celeron D or M processor - the D and M are new designations for Celeron too, representing desktop and mobile parts.

More well heeled mainstream buyers will be able to select from Pentium 4 5xxx Series desktop and mobile parts.

Finally, P4 Extreme Edition for the nutty and the overlocking megahertz whores and the genuinely cool Centrino mobile stuff should fall into the top 7xx Series.

How many wretched souls who've wandered into a retail store, would be able to figure out whether an "Intel Pentium 4 processor with HT Technology 3.20 GHz" was going to give them more or less value than a P4 3.20E GHz, or indeed understand the difference between a 3.20E and a 3.2EE?

Even Intel has problems understanding this.

The higher the number the higher the feature set.

Intel says that it will not be introducing widespread renaming of its older products.

Our understanding is that the first product to be introduced under its new model numbering scheme will be a member of the 7xx Series - an Intel Centrino product - the Intel Pentium M processor 745 which is a 1.80GHz, 2MB L2 cache, 400MHz FSB.

Following that should come the first Prescott speedbump in the form of an Intel Pentium 4 processor 560 with HT Technology. This will be a 3.60GHz offering with 1MB L2 cache and 800MHz FSB.

Whether all this rebranding by Intel will be enough to stave off the established value identity of AMD's 64-bit assault remains to be seen.

Confused? You will be. µ


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