The EE Athlon 64 3500+ and 3800+, which are built on a 65 nanometre process, cost $88 and $93 when you shell out for 1,000 of them. They consume 45 watts. The Athlon 64 X2 DC 6000+ costs $464 when you buy 1,000 of them. Prices may differ on shop shelves and through distribution.
Look, we want you to understand this, because this is what Bob Brewer apparently believes: "Our relentless focus on customer centric innovation and industry leadership in performance per watt enables AMD to offer the market new energy efficient AMD Athlon 64 processors."
Fire your PR agency Bob - it's sheer gobbledegook and substantially diminishes our respect for your green credential paradigm, going forward. µ