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Sandisk rejects Samsung bid

A calculated negotiating ploy?
Wednesday, 17 September 2008, 10:06

SANDISK HAS REJECTED an unsolicited takeover bid from Samsung Electronics according to reports.

The memory making company's CEO Eli Harari explained that his company was ready to discuss a takeover, but noted that the $26 per share offer was, " opportunistically timed at the trough of an industry-wide downturn". Harari also suggested that the proposal might have been a, "calculated negotiating ploy" designed to gain the advantage in an ongoing patent-licensing dispute between the two companies.

According to Samsung Vice Chairman Yoon-Woo, the bid would help to, " insulate [Sandisk] shareholders from the risk of market conditions that have severely deteriorated and are expected to remain challenging".

Indeed, Sandisk stock, which had previously traded at the $30 dollar range, has dropped by nearly half to $15 in recent months. However, shares were up more than 50 per cent in after-hours trading after news of Samsung's offer was made public.

Samsung apparently believes that a potential acquisition of Sandisk would position the flash drive as a superior technology for the delivery and storage of content.

The South Korean electronics giant has noted that the California company would be operated as a separate subsidiary and pledged to refrain from laying off workers. µ

L’Inq
ComputerWorld

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