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AMD manages to turn hardware site agin it

Shooting yourself in the foot
Tuesday, 27 November 2007, 14:05

SCOTT WASSON is one of the most reasonable guys running a hardware site - his baby is Tech Report.

So when he lights out against a vendor, you can be pretty sure that what he has to say has more weight than the nutter brigade.

In an editorial on his site today, he criticises AMD for restricting reviewers' access to products before launch.

He says: "As a reviewer, I've become conditioned over time to see this sort of PR move as a classic and sure-fire indicator of a poor product."

His goal, he says, is to bring fair and thorough reviews to readers as fast as he can, so Tech Report works with vendors rather than acquiring samples from third parties and going for the fast scoop.

Generally speaking, AMD gets a comparatively easy ride from the hardware sites - everyone knows they've less money and clout than Chipzilla, and competition from an underdog is generally a good thing.

Wasson says that even in "the darkest days of the Prescott fiasco, Intel supplied reviewers with new product samples regularly".

AMD, he thinks, "would do well to handle its struggles with similar grace and class".

This time last year, AMD managed to cheese off its channel partners by apparently favouring Dell over them. This was a remarkable self-inflicted blow because it had five years of goodwill in the bank.

For AMD to turn hardware sites against it would be a similarly daft move. It, quite simply, isn't in the best position to lose more goodwill seemingly unnecessarily.

Wasson's editorial is here. µ

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Comments
Anandtech says not going.

Anandtech refused to take the trip also and had some stuff to say about it.

http://www.anandtech.com/showdoc.aspx?i=3153&p=3

if your interested

posted by : Phil, 27 November 2007 Complain about this comment
come agin?

I don't think the guy runs his site out of the Southern part of the U.S.

(I could be wrong...)

posted by : pixie, 27 November 2007 Complain about this comment
Ah Jerry please come back

Why did you leave AMD Jerry, this idiot that took your place has to clue. Please oh please get someone who isn't a twice over lobotamy victim like this moron.

We need competition in the market. So many praise Intel (and rightly so) but I was around before they had competition and trust me we don't want to go back to those days. Please if there is a god either give this Hector Ruiz a brian for chistmas or something.


posted by : Dan Bastianello, 27 November 2007 Complain about this comment
Really.

Well this is the pot calling the kettle black, techreport, albeit a decently made and interesting to read site, signs all sorts of NDA and gets free cherry-picked test samples that they then test according to the manufacturers rules, and now when the bribes are slow they go 'moral' and complain? Not much for selfrespect then I conclude.


posted by : W.-, 27 November 2007 Complain about this comment
Just read between the lines

Talking about Tech Report article listed here, I had a LOT more fun and enjoyed a lot reading the comments which provided a LOT more info and good sense than the article itself.

So, anyone reading this just click on the link to the original article and start reading the comments. It's definitely WORTH it.

posted by : Felician Balint, 28 November 2007 Complain about this comment
Oh Hey Look

AMD are awfully fond of sticking that rusty fork through their foot. I think they've actually had to move onto the other foot now.

posted by : Tim D, 28 November 2007 Complain about this comment
Anandtech and TechReport Were There

Anandtech and TechReport did send staff to each event... It just wasn't Scott and Ananad.

posted by : Incog, 28 November 2007 Complain about this comment
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