In an interview with PlayStation Magazine, Hirai said that what ever he did he looked behind him to see a Vole trotting behind him.
"We look behind and they're right there - we just can't shake these guys. I wish that they would come up with some strategies of their own, but they seem to be going down the path of everything we do. If you look at their strategy in other business areas as well, they tend to do that," he said.
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