EA splits into four

THE WORLD'S biggest computer game maker has cut itself into four units in a bid to make it more efficient.

Electronic Arts is suffering from being too big and too slow, according to new chief executive, John Riccitiello.

His answer is to divide it into units that focus on sports, casual games, the Sims franchise and other games.

No one will lose their jobs in the changes, but EA thinks that some how it will save it cash. The idea is that there will be fewer executives to approve new games or to approve introducing an existing game on a different platform or in different regions.

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