Dull product? Bring on the semi-clad dancing girls

A RUSSIAN maker of extremely dull software, Cboss worked out a really good way of attracting attention at its 3GSM 2007 stand.

It decided that the only way you can summon up any interest in "converged billing", "end-to-end solutions" and "value-added services" is to hire a team of half-naked teenage dancing girls.

According to techdigest, whose hacks faithfully filmed the event for later viewing, every hour the Cboss stand was packed with excited men in suits. Maybe they thought they thought end-to-end solutions meant something different. µ