While the FTC admits that more than 70 per cent of email is still spam, it says that the figure is levelling off.
Director of the FTC's Bureau of Consumer Protection Officials Lydia Parnes told a press conference that Can-Spam has permitted the agency to pursue lawsuits against spammers and has spurred adoption of commercial e-mail "best practices," such as including an "opt out" links.
While we don't want to rain on the FTC's parade, we are not sure where it is getting its figures from. All the spam statistics that have crossed the INQ desk show at least a 60 per cent increase in spam this year alone.
Filtering technology has got a bit better and this is probably the only reason in-boxes can be seen for the spam.
Apparently the FTC made its reports based on its own experiences enforcing the legislation and interviews with "scores of individuals," including consumer group representatives, e-mail marketers, Internet service providers, law enforcers and computer scientists. They also used data from e-mail security company MX Logic, among others, to conclude that the number of spam messages is levelling off or even declining.
If you want to read more about this topic, we strongly advise you to go to ZD Net. µ
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