CHIP FIRM AMD is continuing to talk up its forthcoming K10 "Barcelona" microprocessor, and to insist it will beat the competition hands down.
Guiseppe Amato, AMD's European technical director, said: "Barcelona is an architecture that must be faster."
He said that people wanting to move to the redesigned K10 core using Socket F would only need to change the BIOS - the chip would otherwise be comfortable in its surroundings.
And AMD will migrate the Barcelona core to both desktop and mobile designs, with some further tweaks.
He laid a lot of emphasis on the ability of the Barcelona to deliver four FPs ber clock cycle, as well as having a bigger buffer and L1, L2, and L3 caches. He also claimed that the memory connect design of the microprocessor will give it an inherent advantage over Intel's designs.
He acknowledged that much depends on applications but claimed that Intel only showed numbers based on benchmarks rather on real world apps. It only showed benchmarks that favoured its case, he said.
The Turion Barcelona chip, when it's released, probably in the second half of 2007, will be optimised further for lower power consumption.
And Amato claimed: "We aren't losing market share at all." µ
* THE BRIEFINGS could well be linked to the fact that it's Intel's Developer Forum in Beijing next week and AMD may not be able to organise publicity stunts as it used to do in Palm Springs and San Francisco. On the other hand, we hear that Hector Ruiz is in Beijing next week...
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