Creative to jump on ATI bandwagon

THE NEXT BIG THING for ATI is obviously getting one very important partner, a big retail player, to help it promote the Radeon brand even more.

Who could possibly be better then the Retail King, Creative Labs, which is in so many shops in Europe that it must ship fleets of container ships rather than just pallets.

As ATI got Visiontek last year, and Asus this year it is time for ATI to try to recruit the new partners and Creative fits great into these plans.

Creative already offers Radeon 9800 PRO type of cards but only for the Asian market now, and all it has to do is to order the cards from MSI -- already known as the manufacturer of Creative Geforce cards and the Medion Radeon cards, whip up some artwork for the boxes, get the bundle and do the distribution.

ATI will definitely benefit from a link with Creative because of its extremely impressive brand recognition.

We have already predicted this revolution where everyone manufactures everyone else's technology, but we reckon that this is just the beginning.

As MSI manufactures for Creative Labs, it's just a matter of time when MSI will join ATI partners family, I mean join officially. µ