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Apple rumoured to enter console wars

Rumourmongers still a-mongering
Tue Dec 12 2006, 10:03
ANALYSTS ARE scratching their heads and wondering why Apple is interested in hiring games developers all of a sudden.

According to Red Herring the word on the street is that the outfit is considering making a gaming console and wants to take on taking on Microsoft, Sony, and Nintendo.

Prudential Equity Analyst Jesse Tortora thinks that the hires could indicate a move into either the gaming console market or that Apple could add games to its line of iPod music players.

Of course a game on an iPod really is not that interesting, but Apple entering the console market probably is.

Apple would have a few problems if it tried to enter this area as it is well behind the key players who have a library of games to flog to punters.

But it could be thinking that it needs to dip its toes in the water to stop Sony and Vole from dominating the digital living rooms.

Apple might want to try and copy Sony and Microsoft who are relying on their consoles to push new technologies into the living room. Apple likes to think of itself as the digital lifestyle king. But its plans for things like iTV are likely to be walloped by the PS3 and Xbox360 which can do most of what Apple is doing and play games.

Apple has ventured into the console market before with spectacular lack of success. The Pippin, a set-top multimedia player and game console designed by Apple and licensed by Bandai was a complete turkey and was named by PC World as one of the 25 worst tech products of all time. µ


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