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Women watch proper telly online while men prefer any old guff

What arey the like?
By Inquirer Newsdesk
Thu Feb 14 2008, 12:30

RATING COUNTER Nielsen said that US women like to watch actual programmes (shows, they’re called in Amuraka) while men prefer user-generated splurge.

Women, it said, are twice as likely to go to TV network sites and watch their favourite stars. The stats are believed to be the first attempt to track online video watching behaviour.

The Wall Street Journal reported Nielsen saying that on sites such as Youtube key advertising target 18 to 34 year old men were more than twice as likely as women in the same age group to watch videos.

Michael Pond, a spokesNielsen, is reported as saying that it’s because user-generated sites have lots of short, humour-led clips.

Like Youporn. µ

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