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Dell heralds AMD as the "future of computing"

Pure Dell outside, AMD inside
By Theo Valich
Fri Oct 06 2006, 11:56
ONE NEWSPAPER advertisement for Dell that we spotted in an airport lounge featured AMD Desktops, which the company's marketing department branded as "Superior" solutions. An AMD-powered E521 machine took the centre stage.

The ad also featured two Intel-powered machines, but these were tucked in the lower part of the ad and eclipsed by another AMD powered machine in the right-hand corner.

We have also had several e-mails from readers claiming to have a Dell ads in their inboxes which heavily promote AMD-powered desktops. A mosey on over to Dell's web-site and taught us that Dell now brands AMD desktops an Expert choice.

alt='dellexpertchoice'

How times change.

This is how US Site looks:

alt='delloutsideamdinside'

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