AMD refocuses on SoaC

AMD SAYS it has hired one Michael Uhler to form a new Accelerated Computing group at the company.

Uhler - or Eula, as his mates like to call him - is a former CTO at MIPS and director of engineering at SGI. He will be looking at the two "vectors" for AMD's integrated silicon approach - the low power system on a chip of Geode, along with its integrated mainstream GPU/CPU integration dubbed 'Fusion'.

The green team will be looking to expand on its market share in set-top boxes - where ATI's video decoding technology has made some rather nice headway - as well as leveraging the buyout in the desktop market.

Given its recent financial woes and short-term execution problems, AMD is clearly betting that design and technology leadership can see it break Intel's stranglehold. If not now, then before the decade is out, with both Torrenza and Fusion. µ