PC World's knuckle rapped over misleading ad

The TV ad showed someone at PC World talking to a customer and saying the Advent 7103 at £349 was a "fantastic deal" as it normally sold for £449.

But a screen grab at the end of the ad showed an Advent 7105 at the £349 price. PC World told the ASA that the screen grab was a mistake and that as soon as its marketing department realised that, the advert was re-shot.

Said the ASA: "As soon as PC World were aware of the mistake, the ad was amended and the revised version showed the Advent 7103 with the correct specification at the end. Nevertheless, the original ad had misled some viewers." µ