Fashion ideas sent by text

SO MANY parties and so little time. A British women's fashion retailer, Topshop, is hoping young ladies will resort to their mobile phones to track down the right garments to wear to all those office parties.

The service, put together for Topshop by Skywire, has three basic options. Ladies can send a text message to 81144 followed by the word Hold, Style, or Advice.

Testing 'Style' allows the phone users to book an appointment with one of Topshop style advisors. 'Advice' enables the shopper to ask a typical question - such as "What jeans should I wear with a pink top?" - and receive an answer from one of the store's fashion advisors.

The mobile technology even enables Topshop customers to receive picture messages of recommended clothing. The INQ suspects that Topshop hasn't exactly publicised this facility too well. There are only four pictures so far in the style gallery.

Finally, if a customer has decided on a must-have item, then texting 'Hold' and a description of the item, will keep that garment. The service does appear to relate to Topshop's flagship Oxford Street store, however.

When's the men's version going to be launched then? µ

L'INQ
Clothes gallery