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Black day for Google Israel

Starless and bible black
Thursday, 27 March 2008, 15:17

ITS BACK TO BLACK for Google Israel today, as the whole site goes eerily dark to show its support for world Earth Hour, aimed to raise general awareness about worldwide energy conservation.

Israel is two days early in its Earth Hour campaign day, most other countries will turn their lights out on March 29th at 8pm local time instead.

Google Israel published a statement today saying that the search engine giant was 'committed to environmental awareness and energy efficiency' and that it strongly supported the Earth Hour campaign, darkening the homepage today 'to help spread awareness of what we hope will be a highly successful global event'.

Black-google
Gloomy Google

Ironically though, the black screen could actually be taking up more energy than the original white one. A study by techlogg comparing Google’s regular white homepage to black power saving search site blackle, shows that black screens actually hike up the amounts of energy required. Well, at least they tried. µ

L’Inqs
Google Israel

Blackle

Techlogg

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Comments
A new religion

The green fervour: Is environmentalism the new religion?

http://www.religionnewsblog.com/17458/the-green-fervour-is-environmentalism-the-new-religion

posted by : Bernard, 27 March 2008 Complain about this comment
WTF The Black Screen Uses More Energy

Obviously they didn't read the Inquirer article "Google could save the world by going black". So which one does actually use more power? Black or White?

posted by : Seamus, 29 December 2007 Complain about this comment
Dynamic contrast

You actually need a LCD monitor with dynamic contrast enabled to reduce power consumption. The backlight is reduced in brightness (by PWM) when viewing largely black imagery. I don't see anything 'bout that on techlogg...

posted by : Anon, 28 March 2008 Complain about this comment
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