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Warner to put music video collection online

Cottoning on to the interweb
Thursday, 31 May 2007, 14:46
AFTER COMPLAINING TO Google about its music videos appearing on Youtube, Warner Music has realised it could be doing the do itself.

The firm said it would work with online firm Premium TV to build a bunch of sites that fans could search through by artiste or genre.

It intends to flog advertising around the, um, adverts it'll post up so that viewers can see the content for free but Warner can earn some dosh out of the deal.

The kids might be able to download the videos but the licensing implications are unclear at present.

Warner boss Patrick Vien, reckoned the move demonstrates the firm's "continued transformation." In the language of a 21st century CEO, he said: "These unique digital hubs will further enable us to monetize our content across the myriad of ever-developing ways that people enjoy music."

Sounds like he's just woken up and discovered the Interweb.

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