Apple fires 'smug little twit'

MAKER OF entertainment gear, Apple has decided to dump its 'Mac Guy' advertisements because the character is a 'smug little twit'.

According to Radar Online, the advertising campaign was designed to show a PC guy and a Mac Guy talking about the advantages of their different systems. Of course the Mac Guy was supposed to win the argument.

Alas while viewing audiences felt that while the Mac Guy may have proved his case, most of them wanted to pummel the smug little twit into a coma and jump on his bleeding body until the cops arrived.

In fact most of them liked the PC guy, John Hodgman, better, which was not really the point.

The Mac Guy was Justin Long, whose agent has confirmed that he is no longer hawking Macs for Apple and was getting on with his memorable film career. When the ads came out, Seth Stevenson, ad critic for Slate, complained that Long was just the sort of unshaven, hoodie-wearing, hands-in-pockets hipster we've always imagined when picturing a Mac enthusiast.

He said Apple was parodying its own image while also cementing it. This is of course a bad thing when most people perceive Apple's main weakness is its brainwashed, smug fanboy base who send abuse to journalists who write stories they don't like through anonymous accounts in case their mummies find out. µ