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Sony, Qimonda join up to make memory

DRAMatic shift
Wed Oct 03 2007, 05:31

ELECTRONICS GIANT SONY has agreed to a joint venture with memory product peddler Qimonda, with the aim of creating high-performance yet low power embedded and customer DRAMs.

Qimonda's no newbie to the exciting world of DRAM, having covered all the finer points to the technology, from design to fabrication. The companies are hoping to combine forces and share their technical know-how with each other, to reach "unparalleled" custom DRAM design.

Kin Wah Loh, CEO of Qimonda, reckons that the project will "further pave the way for our product diversification in non-PC applications," blah blah. He span: "The set up of a new design centre in Tokyo in cooperation with Sony is a strategic step to accelerate the worldwide R&D capabilities in that area."

Sony's chuffed too. One of Sony's top dogs, Yutaka Nakagawa, says he and his company believes that "the integration of both companies' technological strengths will lead to unprecedented levels of creativity and design." Yeesh. µ

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Comments
why should i care?

Considering Sony's track record.......I wouldnt buy any product that they release on the first generation...Not just from them, but from any company first generation product...

Low power modules? What is with this low power movement? Sure, I dont mind processors and low power memory...but....LOW POWER with CL of around 3 - 10 right?

I have to increase power in order to lower CL to prevent high intense games from crashing and I should know...Now a company who is responsible for having more hardware defects and revisions than the number of holes found on the titanic is supposed to make me feel better?

posted by : Setsunayaki, 03 October 2007 Complain about this comment
Qimonda Subsidy

For Sony will be nice to have Qimonda subsidies the memory in its products. Qimonda - the generous company with its 300 million losses two quarters ago who is expected to still pay out its staff about 4-5 months of bonus in about two week's time - will probably be subsidising Sony products for years to come due to its business model (the only major DRAMurai with Fabs and BackEnds in Europe. Such is the benefit of being the Scion of Old Money (for having Siemens as the Grandfather)

posted by : Anonymous, 04 October 2007 Complain about this comment
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