O2 backs down on screwing UK over Iphone

O2 HAS ADMITTED that British punters were not as stupid as they looked and backed down on the Iphone payment plan that screwed customers into the ground.

Apple had expected that Britain would follow the US and its fan boys would buy whatever they were told. Together with O2 they jacked up the price so high that the Iphone, which was never the most wonderful deal in the first place, stayed on the shelves.

Now O2 has decided to overhaul the tariffs less than three months after the mobile hit the stores.

Sally Cowdry, O2 UK marketing director, claimed the Iphone is already the company's fastest-selling device, ever. But it is fairly clear that it did not sell as well as the company hoped.

Last week it was revealed that sales in the UK were well below targets. Most of this was due to the fact that the deal was too expensive over too long a period of time.

UK punters who did not swallow the Apple hype could find better deals elsewhere.

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