Simply put, you can't change a company without changing its management - Andy Grove - Only the Paranoid Survive
Last week, at the Consumer Electronics Show (CES), Intel CEO Paul Otellini wheeled on Michael Dell, from Dell, to solicit his support for the Yonah chips. Michael Dell endorsed the microprocessors but must have known at the time that the real action would be at Macworld, where Steve Jobs announced that Apple machines using Yonah chips were ready to order, now.
One major corporate buyer told the INQ: "Am I the only IT person who finds it odd that Intel's favourite brand has not introduced or announced Core Duo Latitudes and Inspirons? I am ready to begin purchases for 2006 and would love to be able to get my hands on these, but they don't exist. I don't recall Dell ever missing a new CPU launch from Intel."
He's not the only buyer who is forced by company policy to use the Intel-Windows notebook platform we've heard from. Other buyers tell the INQ that they have an 18 month cycle, a vast legacy of Windows applications, and a corporate policy to boot.
In truth, according to inside sources, Apple put a lot of pressure on Intel to ensure Steve Jobs could announce availability of the Mac based systems. This is unlikely to cheer up corporate Wintel buyers, who, as we revealed several weeks ago, are unlikely to get Dell machines until early February, and in many cases much later.
Corporate buyers of notebooks may typically buy 10s of thousands of notebooks at a time, and company policy is unlikely to indicate that everyone swap over straight away from Windows machines to an Apple-Intel-OSX combo.
While it may be a big publicity coup for Intel and Apple, the chip company runs the risk of antagonising buyers of Dell and HP kit, and the corporate base is something to be reckoned with. It isn't easily satisfied with publicity stunts.
The INQ guesses Mark Hurd from HP and Michael Dell from Dell are not happy bunnies either. Never mind the rest. µ
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