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Verizon cans the word 'Unlimited'

Humbling purge plan leaked to the INQUIRER
Thu Apr 05 2007, 15:40
THIS MORNING, we revealed how Verizon admitted it was capping its "unlimited" downloads at 5GB. Now it seems the firm is giving up using the word completely in its promotional material.

According to an email from David Weinstein of Verizon's marketing department, which was leaked to INQUIRER, the outfit has finally admitted that its wireless service can no longer call itself 'unlimited'.

Weinstein has ordered that the term not be used to describe the monthly data allowance and will be removed from all marketing communication materials.

All marketing brochures will be updated by April, but sales teams must stop using the word when they refer to BroadbandAccess, BroadbandAccess Connect, GlobalAccess.

VZEmail and BroadbandAccess products with Megabyte allowances are affected.

The email claims that the Verizon's terms and conditions are the same as they always have been. Which is just in case anyone signed a contract in the last couple of months thinking that 'unlimited' meant they could download as much as they like. µ

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