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Sony dumps rear projection tellies

Don't look up the rear
Thu Dec 27 2007, 16:01

AFTER LOSING money for ages on the technology, the maker of exploding batteries, Sony has thrown its rear projection telly range out into the cold and the snow.

It seems those LCD and Organic Light Emitting Diode flat screens are lighting up the accountants' eyes as they grow more in popularity.

A spokeSony Shinji Obana told AP that Sony had lowered its global sales forecast for rear-projection TVs in October.

Last year Sony had flogged more than 1.1 million of the things. This year the numbers could be as low as 400,000. Most of the buyers are in the US.

Meanwhile Sony has sold 10 million LCD TVs this year so it is left with the fairly unsurprising decision that it is easier to walk away from the technology completely.

The news means that the three plants that make the rear-projection TVs in Japan, Mexico and Malaysia, will be halted.

The move is seen as Sony's bid to make up the $526.3 million shortfall in its TV operations. Some of the loses are due to the fact that LCD television prices have fallen, but a fair chunk has been because Sony has been propping up its ailing rear projection televisions.

More here. µ

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Comments
Not surprising, given the high defect rate on models like the 60SXRD...

Sony decided to save some money and used plastic lenses instead of glass. Nothing too wrong about this, plastic, when treated properly can do a close job. Problem with this set is that one of the lenses sat too close to the light bulb, give it enough time and the user started enjoying a nice green/yellowish blob due to heat induced warping. Better even, it gets bigger the more you use the set. Nothing like Sony to bring back good old memories of my high school biology class, watching amoebas running rampant on my TV screen.

They never did a recall, but quietly payed for all repairs whenever anybody called complaining about said blobs on the screen.

And yes, the replacement part uses glass this time.

posted by : Magius, 29 December 2007 Complain about this comment
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