The platform allows individual studios and companies to encrypt their films with proprietary encryption, which the SVP chip can be programmed to decode. With a large amount of studios each with proprietary DRM, that's a lot of work for your average hacker to plough through.
What isn't clear is how far SVP-encrypted discs will play on normal DVD players - asking the huge amount of people with DVD players installed to upgrade to a new player will surely be a recipe for disaster.
The group is also planning to get the technology installed into TV set-top boxes - with NDS owned by Rupert Murdoch to the tune of 78%, there is no doubt a Sky-Movies motivation in there. Thomson will start to put the chip in its players next year, but no timeline has been set for wider support. µ
Sign up for INQbot – a weekly roundup of the best from the INQ