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Engadget founder Peter Rojas's launches digital music site

Already knows what is hot
Sat Nov 17 2007, 19:44

PETER ROJAS is jumping into a joint venture with Downtown Records. They are trumpeting a completely “fresh take on the distribution structure of music, offering all-digital, all-free music for streaming or download without DRM.” Of course, there has to be a way to make wanga.

Rojas's joint venture will generate revenue through ads and sponsorships. NY Post says “the venture offers advertisers three different levels of sponsorship packages that feature a combination of contest, podcast and "single of the week " sponsorships as well as advertising plug-ins that run over the course of several months.”

Okay, now that this Scribbler has done his best to keep a straight face over the hype from Peter Rojas and friends, let's jump back three years ago to when Fernando Cassia, INQminds Argyland Scribbler, was talking about then new Mindawn

digital music delivery. Thus, Rojas and RCRD LB are not offering much that hasn't been a part of worldwide wibble for a long time.

The fearless Bishop of Cupertino has been pushing iTune music hardware and digital downloads for a fee. The increasing popularity of iTunes laid waste to Virgin Group's Virgin Digital online music subscription and download store. Virgin's Windows Media DRM-based site dropped out of sight on October 19th.

Okay Mr. Rojas, what makes you think your ad-supported, digital-download marketing scheme will surpass the list of free music sites at

Are you banking on Endgadget readers who are always looking for newest in techy toys to pad your bankroll?

More here. µ


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