How Nvidia wants to pitch the new GeForce FX line-up

The taglines we have seen include:

GeForce FX Family: Cinematic Computing for Every User
GeForce FX 5950 Ultra: Fueling the Inferno
GeForce FX 5900: Graphics Inferno
GeForce FX 5700 Ultra: Dominate Your Games
GeForce FX 5200 Models: Cinematic Graphics Power

One thing to note from this is that there does not seem to be is ‘standard' (non-Ultra) version of the GeForce FX 5950 Ultra.

The 5900 Ultra is replaced by the 5950 Ultra, but the 5900 ‘standard' remains as the lower cost option.

Here are some of the key bullet points partners are expected to include on GeForce FX 5700 Ultra retail packaging:

• 475MHz core - "Delivers 3x the vertex processing power over previous generation 0.13 micron process for faster clock rates"
• "Utilizes advanced memory technology - including DDR2 - for blazing performance"
• UltraShadow - "technology for next-generation games"
• CineFX 2.0 engine "drives incredible cinematic gaming effects … at blazing speeds"
• Advanced pixel shaders - "Delivers 2x the floating-point pixel shader power over previous generation
• 128-bit studio-precision colour
•Intellisample HCT (texture, colour and z compression) - "for screaming performance at high resolutions"
• Forceware unified software environment (USE)
• Unified Driver Architecture (UDA)
• Supports Microsoft DirectX 9.0
• nView multi-display technology
• Digital Vibrance Control 3.0

The Nvidia ‘The way it's meant to be played' message still seems on the cards, including for id Software's DOOM 3. And, as if to emphasise the GeForce FX 5700 Ultra specific tagline: ‘Dominate Your Games', Nvidia have also given their partners additional ‘Messaging and Positioning' advice which includes: "The hottest games are developed and optimized on Nvidia." Does this include Half-Life 2, we wonder? µ