Never forget that Turion - known as [Cen]Turion to the INQ - has a similar flying glyph to the Intel Centrino brand, and is a brand umbrella, not a single chip, just like Chipzilla's parasol. But Turion isn't as important to AMD as Ivanhoe* - which is the real secret weapon in AMD's branding plans.
If AMD sticks to its Ivanhoe last, this will be a way to change people's mind about Centrino. AMD internal market research shows most of us dumb consumers think Centrino is a processor, proving how successful Intel has been. There will probably be a logo launch for "Ivanhoe".
The Newark 62W core uses SSE3, the 754 socket, and will be built using 90 nanometre technology. That's the first half of this year.
[image_library_tag 4309, hspace='3' align='right' alt='AMD's [Cen]Turion',default]Future projected chips include Taylor, a dual core two channel DDR-2 chip, performing at between 25W and 30W, and including security and virtualisation and embedded in the mysterious Socket S1. Toledo, another dual core processor, will consume 110W, but will also have a life as a notebook chip, as well as a desktop dual babe.
AMD is already planning a next generation mobile core - but that's slated for 2007 and may rely on some interesting form factors.
Trinidad, in contradistinction, is a desktop replacement mobile chip - scheduled for 2006, dual core, and using Socket M2, and powered at 62W.
The chip company has formed a "tiger team" to take on Intel and win - and is looking far into the future - perhaps as long as five years ahead. µ
* IVANHOE was an icon in the fight of the Anglo Saxons against the Norman invastion. Well, it was, according to Walter Scott, anyway.
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