So it's gone and launched a technology called MAT (memory acceleration technology), which involves a BIOS update which does much the same thing Intel's PAT claims to do.
According to a report in today's Digitimes, MAT optimises data transfer between the CPU and other elements of a PC, giving a performance kicker of around 10%.
Whether the use of MAT rather than PAT will fend off severe annoyance from Intel is still a matter of debate, here in the gloomy cloisters of the INQUIRER.
However, Mat "ticking" Gelsinger, Intel's krypo-CTO, is bound to be annoyed by the move.
Alternatively, perhaps Mat Gelsinger is the name of one of Dr Craig Barrett's horses on his dude ranch.
Just last week Intel launched an all out attack on mobo makers who wished to turn the 865 chipset into a PAT- performing chipset using a simple BIOS flash.
Intel suggested at that time that end users should beware of overclocking the 865 chipset, although some observers felt that it was just a little bit worried that the nice margins from its 875P "Canterwood" chipset were being slightly eroded by the BIOS updates. µ
BIOS update will convert Intel 865 boards to Canterwood 875
Intel steaming over Springdale PAT
How to hack Intel's PAT right off
Intel warns vendors not to overclock 865 chipsets
Intel names "turbo mode" chipset after Pat Gelsinger
Intel's PAT creates hardware chaos
Intel's PAT more like a turbot than a turbo
Kicking Pat in equine gender muddle
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