The Inquirer-Home

Dell closes kiosks

Semi-direct, goes indirect, goes any direction home
Thu Jan 31 2008, 09:45

THE KIOSK WAS ONCE the closest thing Dell came to having a shop. But now the once-direct firm is abandoning them.

More than 140 Dell kiosks will close as the tin man pushes its business into the retail channel much like everyone else.

In the good old days, Dell used to evangelise the direct sale model and only sold its gear through the internet over the phone.

It made the company a fortune, but it was also decided that it would be helpful if there was some sort of retail presence. So, in 2002, Dell set up the mall kiosk, mostly manned by disinterested college kids. It was not possible to buy a Dell at the kiosk, but punters could play with one and make an order.

This was seen as Dell dipping its toe into the retail market.

Now the toe-dipping stage has past, and Dell is now inside mainstream outlets such as Wal-Mart and Best Buy, so the kiosks are not that useful.

A SpokesDell said that the kiosks were very good for business at the time, but are now a bit out of step with Dell's grand plan.

More here. µ

Share this:

Comments
Taxes?

What are the tax implications of this move? Without the kiosks, Dell no longer has a physical presence in many states. They are only distributing products through other brick and mortar. Does this mean no more sales taxes in these states?

posted by : DuckieHo, 31 January 2008 Complain about this comment
aboutus
Advertisement
Subscribe to INQ newsletters
Advertisement
INQ Poll

Authorities in several countries raided Megaupload recently, shut down all of its services, seized hundreds of servers and arrested several of its executives on criminal charges.

Do you think the move was justified?