- Wednesday, 2 December 2009
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Horse sense is the thing a horse has which keeps it from betting on people - WC Fields
S3 announces Chrome 400 Series
BAY AREA video chipset manufacturer S3 Graphics announced a new line of graphics processors today.
The Fremont, California based firm reckons its S3 Graphics Chrome 400 Series sets new standards in energy-efficient HD multimedia and DirectX 10.1 gaming. Its new graphics processors are designed for use in energy-efficient desktops and portable notebook computers and are said to deliver HD DVD playback "at the highest performance-per-watt ratio ever."
The Chrome 400 Series graphics processors are built with low power 65nm technology, conform to PCI Express 2.0 bus specifications. S3 Graphics claims its new processors offer high performance and improved 3D game image and texture rendering in a power-efficient, low heat package.
Features of the S3 Graphics Chrome 400 graphics processors include:
- DirectX 10.1 Support
- ChromotionHD Video Technology
- S3 Graphics PowerWise Technology
- PCI Express 2.0
- Advanced Display Connectivity
"S3 Graphics has developed a product that will deliver incredible, high quality 1080p HD playback for Home Media Centers, desktop PCs and ultra-thin and light notebook PCs without creating the unwanted noise and heat often associated with high performance components," said Dr. Ken Weng, General Manager of S3 Graphics. ยต
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sounds interesting any benchmarks show up yet?
'and are said to deliver HD DVD playback "at the highest performance-per-watt ratio ever." '

Ok... but HD-DVD is dead. What about Blue Ray.
You probably should have mentioned that S3 was bought out by VIA a long time ago. These cards, although coming from a poor background, should come into play nicely with VIA's new Isaiah platform. Also, with S3's background in 24 bit sound, there should be no reason to have integrated HD sound on their new chipsets.

VIA has taken an innovative stance on platforms and claims that the draw to low-power computing should favor them since they have 2 CPUs ( 1 current and 1 upcomming) on the same socket, making them a better choice sooner than the other comparable solutions from AMD and Intel. Apparently VIA assumes that the other solutions will be aimed at the C7, something they are already gaining market-share for and expanding on.

I'm not picking a pony, but it should be interesting to see if the underdog can gain any profitable market-share and possibly help bring new ideas into the market.

"More competition brings more benefit to the comsumer."