WildPackets lays out channel strategy

NETWORK ANALYSIS vendor WildPackets has outlined its new channel strategy for the UK market, aimed at recruiting strategic systems integrators, resellers, OEMs, services and solutions partners.

The vendor says the expansion follows growing demand for its real-time network analysis solutions.

WildPackets currently works with partners such as MarQuest and Eclipse in the UK. It says all of its European business is delivered through the channel, with implementations, technical management, support and consultancy services delivered by selected systems integrators and strategic partners.

“WildPackets products don't really suit the typical ‘plug and play' type of reseller or partner,” said Chris Bell, European Technical Sales Manager for WildPackets. “Our offerings require a strategic implementation, compared with a tactical low level tool. We are looking for partners that can add value and provide services for our enterprise class solutions. Our partners need to have a combination of technical excellence, commercial know-how and sector expertise to effectively translate customer requirements into technical solutions.”

“Ensuring the optimisation and security of the enterprise network is one of the things that keeps IT managers awake at night,” said Riaz Khan, Director of European Sales at WildPackets. “With WildPackets, the control and visibility that the products provide helps to alleviate that fear. Together, with our network of specialist partners, we are well positioned to deliver and manage offerings to companies of all sizes across all markets.” µ