How does the toilet really work? I don't know - Captain James T. Kirk
HP was advertising an Athlon 64 Media Centre machine and during advert not only was AMD's chip mentioned three or four times, HP also mentioned the NX bit, described as "advanced antivirus" protection.
The idea being that you can all organise your multimedia gadgets and gizmoids without ever having to leave your couch.
The machine in question is here, a member of the m1050e series. µ