Internal Intel rag describes Otellini, Jobs love in as "romance"

INTEL'S internal newspaper Circuit News has reported on the coupling of Apple and Intel in ecstatic terms, we can reveal.

An article by Daniel P. Jayeh, employee communications within the Intel Corporation, said the deal "sealed one of Silicon Valley's longest and most conjectured corporate courtships with a kiss demo."

Circuit News said Intel's 25 year pursuit of Apple "reads like a romance novel". And choosing a business partner is like "choosing a spouse for the next few years".

And we thought marriage was forever. "One Intel exec described Intel's wooing of Apple as a tale of unrequited love. Now at long last, Apple and Intel are together." Sheesh!

In a side bar, Daniel said "news of Apple's decision to use Intel's chips quickly spread round the globe." Cough.

The newspaper carried a "picture worth a thousand words" showing Paul Otellini, CEO of Intel, embracing Apple CEO Steve Jobs. In much the same manner, we must say, as Otellini and new marketing supremo Eric Kim embraced at an internal Intel love in on February 14th.

According to the rag, "for some time a select group" of employees had worked "in secret" to lay the groundwork for the "momentous deal".

"Hammering out the details" were Bruce Sewell, INTC's chief lawyer, Stuart Pann, VP of the sales and marketing group, and Deborah Conrad, general manager of the "solutions market development group".

Said Circuit News: "These three took the vision and ran with it at Intel, along with employees from groups across the corporation who have been working in 'stealth' mode on this project", dubbed Team Apple.

Conrad told the newspaper that the Apple deal was the design win of a lifetime. The Apple boys and girls "looked at our roadmap and said these guys are going where we want to go".

Conrad said: "This is a very good thing for Intel from a marketing, brand and an overall image perspective". We want to know whether Team Apple is using different overalls from the ones they normally use. Are Intel overalls as varied as Intel bunnysuits.

Further, enthused the newspaper, the Apple "penchant for innovation" will rub off on Intel. And has already.

She said that Apple is challenging Intel to look at its standard roadmap "differently and creatively". Sheesh!

Another sidebar said that protecting customer information remains a priority, and the Apple customer relationship should be an exemplar on how to maintain strict confidentiality on customer info. Intel doesn't talk about its customer products and is "really good" at keeping information private Apparently the Apple Intel deal "was a match made in Silicon Valley". Cough. µ