AMD Unprocessed goes Unlive

BLOGGERS OF THE interwibble may be cold turkey this morning, as AMD's 'non-traditional media' portal appears to have disapparated off the face of the web.

Hitting up unprocessed.amd.com gives would-be journos a 'Critical Error: SiteUrls.Config' page. We're pretty sure that's not what's supposed to happen. What seems more interesting is that nobody seems to have noticed, either at AMD or in the blogosphere. Just how popular is the site, we wonder? [Never heard of it, Ed]

AMD Unprocessed has been lauded by the folks at DAAMIT as a way of 'participating in the conversation' in the blogosphere, by engaging with 'bloggers, influencers and the non-traditional media pioneers'. Here at the INQ, we tend to call them 'fanbois and voices of unreason', but we suspect that's just a difference in the lingo. [It's back up now too. What a palaver, Ed]

However, perhaps all the conversation over there is getting so heated that it melted the very tubes along which it was being carried. [Er, hardly. Ed]

With its Unprocessed programme, AMD joins the ranks of Dell, Intel, Sun and many more top-flight tech companies on the list of those communicating with 'the community' through blogs. For what it's worth, Nvidia's Developer Blog - arguably the best of them all - is still on an ill-advised hiatus. µ