Johnnie Walker whisky promises "immersive experience"

DIAGEO, which sells Johnnie Walker whisky, said its global brand web site offers an "immersive experience".

Visitors, it said, are taken on a journey using a non-linear 3D navigation that "is believed to be" the first of its kind.

And the site is aimed at successful sophisticated 25-34 year old men, embodying the Johnnie Walker "Keep Walking" brand positioning, encouraging vishitors to move forward in life.

There'sh an interactive interview with McLaren Mershedes Rashing. It'sh the latesht development in a sheries of global brand assignments by AKQA, it says here.

Cristina Diezhandino, global marketing director, shays the Johnnie Walker brand has "pioneering shpirit" and it'sh inshiprational and engaging. "It enrichesh the usher exshperienshe by addresshing the deshire for knowledge and the ongoing determination for pershonal development and to progresh in life."

And we thought it wash jusht a whishky. Hic! µ

L'INQ
Keep Walking [Oops, Jock has fallen over. Ed.]