I still need the reassurance of a familiar brand before it's a real story - Tony Maddox, CNN senior VP
CHIP SALES were up in October to a value of some $23.1 billion, five per cent up on last year the Semiconductor Industry Association reckons.
Sales of $210.5 billion for the first 10 months of 2007 are 3.9 per cent up on 2006.
According to SIA President George Scalise falling prices are stoking demand. “Strong unit demand for PCs has driven a 15 per cent increase in unit sales of microprocessors for the first 10 months of 2007 compared to the same period of 2006. Revenues, however, are up only four per cent compared to last year due to price attrition", he said.
He says that early reports from U.S. retailers on “Black Friday” – the shopping day after Thanksgiving - claim strong sales of consumer electronic products such as GPS systems, computers, Mp3 players, and games.
“At this point, it does not appear that reported declines in consumer confidence or other concerns have affected sales of electronic products,” he said. µ
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