PR bunnies 'not good enough' - official

WE'RE NOT WORTHY. UK PR warren Lighthouse bemoans the fact that two thirds of senior PR applicants are unable to poof-read or speel. The spinsters complain that job applicants are using execrable modern technology such as computers and cut 'n' paste when applying for work at the firm whose clients include almost nobody you've ever heard of.

According to a press release issued by Lighthouse, its preferred method of application is a 'neatly-typed' letter - pretty cutting edge for a technology PR outfit. Presumably if the letter carries a wax seal and is hand-delivered by a footman in a carriage and pair, this could help to swing things your way. Sending items of underwear and porno pix are, apparently, right out. No wonder they've never offered me a job. Can I have the thong back please, guys?

'More than 75 percent of 245 direct applications to Lighthouse PR received during the last three months contained basic errors including spelling and grammatical mistakes, formatting blunders and, in the worst case, applications addressed to competitors.' (I cut and pasted that bit to ensure there were no mistales).

The bunnies complain about receiving podcasts, soft porn photos of applicants and teaser campaigns where candidates sent items of underwear over the course of a week. Four percent of applicants admitted that they had either faced disciplinary action or been sacked from a previous role. Peculiar pastimes cited included: 'Wicka and Occult Magik', 'Nudity and Naturalism', 'Ferret-legging' and 'Cheese Rolling'.

Now, call me old fashioned, but surely that's precisely the kind of imaginative approach required to stand out from the grey, faceless no-hopers who make up the mainstream of the PR industry?

You can read more of Lighthouse's fulminations on where people are going wrong here but if we might be so bold as to suggest they put their own house in order before pontificating on the failures of others? Checking Uday Radia's biog here would seem to indicate that he spends the weekends dressed as a woman. And the company might also do well to update the staff section of its Website to remove references to Senior Consultants who jumped ship almost two months ago to become headhunters. µ

L'Inq
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