Virgin on the ridiculous

Under the offer, customers of Virgin users can get up to 75 minutes of free calls per month if they spend an equal amount of time looking at ads and replying to these ads via text messages.

Branson's idea is that the service will appeal to those cash-strapped teens who can't afford to spend too much on calls.

So far the outfit has signed deals with Pepsi , Microsoft's Xbox game console and a yoof smoking prevention campaign to provide advertisments.

Of course, being a Branson scheme it will be irritating and depend on a lot of self-publicity, we don't know about the ads on mobiles idea.

More on Reuters. µ