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Dixons becomes Curry's Digital

190 stores get re-branded
Wed Apr 05 2006, 09:41
DSG CHANGED the name of its 190 existing Dixons high street stores to Curry's Digital.

The chief exec of the group, John Clare, said it wanted the Dixons name to become a pure play online brand.

DSG has no plans to close any further Dixons stores, he said. µ

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