Apple launch live - ish

AS IT HAPPENS coverage of a notebook launch here, live and indirect. Has the INQ gone mad?

Certainly it seems the lunatics have taken over the asylum.

[18:03:56] Paul Taylor says: everyone glued to Apple's launch?
[18:09:31] Mark Ballard says: can't wait
[18:09:36] Mark Ballard says: what they launching?
[18:09:55] Paul Taylor says: notebooks
[18:10:02] Paul Taylor says: engadget and gizmodo are live blogging
[18:10:16] Mark Ballard says: crikes
[18:10:27] Mark Ballard says: i don't get it
[18:11:07] Mark Ballard says: apple get some poncey designer to style some plastic and slap a hefty price tag on it and everyone acts like its the delivery of a new family member
[18:11:41] Paul Taylor says: hate to sound like the Stew, but "it's not plastic anymore, it's aluminum"
[18:11:57] Mark Ballard says: oh god help us
[18:12:10] Paul Taylor says: ditto
[18:12:31] Mark Ballard says: acer don't get that sort of attention when they launch a notebook - can we call it racism?
[18:12:51] Mark Ballard says: or just vendorism?
[18:13:04] Paul Taylor says: it is interesting to see these bastiches have 31.3% of retail revenues, when they control 17.6% of the retail market
[18:13:19] Mark Ballard says: nice stat
[18:13:23] Paul Taylor says: some -ism, I'm sure
[18:13:28] Mark Ballard says: that sounds like a headline
[18:14:06] Paul Taylor says: it's also interesting to see that their upturn starts when they shift to x86 and consistently outgrow the market by 3x
[18:14:10] Paul Taylor says: fk me
[18:14:23] Paul Taylor says: providing it's all true
[18:14:33] Mark Ballard says: where did you get the stats from?
[18:14:41] Mark Ballard says: their annual report?
[18:14:43] Paul Taylor says: Apple slideware
[18:14:49] Paul Taylor says: right now
[18:14:49] Mark Ballard says: who?
[18:15:27] Mark Ballard says: slideware? that's what james brown would produce if he were a coder
[18:16:01] Paul Taylor says: Jobs, in person, then Cook, now a guy called Jony Ive
[18:16:12] Paul Taylor says: muahahaha
[18:16:37] Paul Taylor says: they're showing the internal structure of a laptop and saying how *their* aluminium is so much cooler than everyone else's
[18:16:47] Paul Taylor says: again... fk me
[18:16:58] Mark Ballard says: man, that's a perfect apple story: "look how much you've been paying you stupid mugs"
[18:17:17] Mark Ballard says: you couldn't make it up
[18:17:22] Paul Taylor says: :D
[18:17:22] Paul Taylor says: I won't
[18:17:24] Paul Taylor says: :D
[18:17:29] Mark Ballard says: do
[18:17:30] Mark Ballard says: do
[18:17:39] Robert says: what does Apple do, "grow" its aluminum like silicon in a single crystal?
[18:18:02] Paul Taylor says: they're doing the same as car customisation companies have done for ages...
[18:18:17] Paul Taylor says: what's the name of that show...? OC Choppers or something?
[18:18:19] Mark Ballard says: its brushed on the thighs of virgins grown in the californian sunshine
[18:18:42] Paul Taylor says: you know when they cut out the wheels from a solid block of aluminium? that's what apple is doing
[18:19:27] Robert says: high pressure water jet milling
[18:19:31] Robert says: yawn
[18:19:33] Mark Ballard says: you mean they are stamping a shape out of a metal sheet of aluminium like any other component manufacturer does?
[18:19:41] Paul Taylor says: no
[18:20:07] Paul Taylor says: they actually have a solid block of aluminium and have this sort of "jet cutting procedure"
[18:20:22] Paul Taylor says: some parts are prolly stamped
[18:20:42] Paul Taylor says: St.Eve says they're using it on the Air.
[18:20:51] Charlie Demerjian says: Jet milling is an old old tech. Yay
[18:21:13] Paul Taylor says: that's it... couldn't remember the word
[18:21:13] Paul Taylor says: jet milling
[18:21:24] Paul Taylor says: right
[18:21:34] Paul Taylor says: so like we guesstimated, it's a chipset+GPU=9400M
[18:21:42] Mark Ballard says: okay, here's where i start to go into mind-freeze: because there's so much worthless shite pumped out of capitalist production lines that it makes you yearn for firms that did things well instead of with the sole intention of cutting costs so low that you'll buy it even if its not good enough to do the job its designed to do
[18:22:01] Paul Taylor says: (take a breath or you'll pass out)
[18:22:26] Mark Ballard says: t.oo. l.a.te
[18:22:30] Sylvie Kraus says: Porn on planes parp
[18:22:33] Charlie Demerjian says: No it isn't +GPU, it is NV's new buzzword - Motherboard GPUs. They can't say integrated GPU anymore
[18:22:42] Paul Taylor says: lolol
[18:22:54] Paul Taylor says: Nvidia is calling them mGPU, I think
[18:23:22] Charlie Demerjian says: The 'm' stands for mostlyworking
[18:23:38] Paul Taylor says: "there are also now four-finger gestures"... or you can raise your middle finger four times...?
[18:23:52] Paul Taylor says: multi-tracking, it seems. new mackook pro
[18:25:05] Paul Taylor says: I'd risk saying they're also going the way of the netbook
[18:26:58] Paul Taylor says: they call the jet milled parts "unibody"... wow. and my desk is an "enhanced personal workplace"
[18:28:12] Charlie Demerjian says: I sense thousands of girlfriends of mac fanboys being disappointed later tonight
[18:28:20] Paul Taylor says: St.Eve is passing his aluminium unibody along the hacks and asking them to feel him up
[18:28:46] Paul Taylor says: ROTFL!!!!!!!!
[18:28:51] Paul Taylor says: "10:25AM The casing is moving quickly... should be here any second."
[18:28:52] Charlie Demerjian says: Headline: Jobs doesn't dissappoint, new macbooks do.
[18:29:15] Paul Taylor says: this one doesn't have a gf charlie

10:27AM Well it is incredibly light and thin. Really quite impressive.

10:27AM No hang on, we got a shot from behind... nice.

10:26AM Oh wait, it's us!

10:26AM Someone in our row is holding it to take pictures! What gives?
[18:29:44] Paul Taylor says: ROFL
[18:30:13] Charlie Demerjian says: Now you see why I make fun of Web2.0 anything

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