C of E starts Lent SMS campaign

THE ARCHBISHOPS' COUNCIL - which advises Christians belonging to the Church Of England (C of E) - has initiated an SMS (text) message campaign for its faithful.

For the 50 days covering the period of the Christian celebration of Lent, those signing up will get a daily text message encouraging them to behave in a more Christian manner.

Some of the messages seem quite appropriate - such as giving up your place in a queue (line) to somebody who appears to be in a rush. But apparently there's one message that says you should leave money in a shopping trolley for somebody else to find.

Presumably the faithful shop at Waitrose and will correctly interpret this message as encouragement to go to Iceland and leave money for the needy.

In order to join up, merely send the word 'Lent' to 64343. [This probably only works in the UK].

Participants will be charged in ten days slots receiving a premium rate message costing them £1 - equivalent to 10 pence a day. Any money raised that doesn't cover running costs will be donated to Christian Aid.

The service is due to kick off on Monday 19th February. If you don't like the messages, simply text the word STOP to 64343.

More details can be found on the Love Life Live Lent site. Presumably whoever is providing the SMS service can now add God to its list of clients? µ

L'INQ
Live Lent